It shouldn’t be this hard to get a little cash. Next time, 10-15 years from now, our protagonist should use Loan Express. Fast. Safe. Simple. Anytime. Day or Night. This ad will be airing on APTN and possibly on stations and billboards near you - very soon.
With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this malady. And they could use your help.
The epic photography took the idea to the next level. It was recently selected as an Applied Arts winner and it won a silver at the Summit International Awards.» Check it Out
Here's a massive campaign we made for Ambulance Paramedics of British Columbia. These ads ran throughout British Columbia.» Check it Out
Wolfes teaches special ops fighting tactics. Their headquarters is in Point Grey. So we decided to target curious UBC students and travellers. We made the ads look like zombie apocalypse movie posters and launched on the premiere of the Walking Dead.» Check it Out
These posters take toughening up to a whole new level.» Check it Out
Print ad for the best independent, local, organic grocer in Vancouver (WE Best of the City Awards - 2013).» Check it Out
Ghosts. Bad vibes. Crazy roommates. Sometimes there's no time to wait. You need to evacuate and you need to do it now. Thankfully there are companies like Short Notice Movers.» Check it Out
What would you have for your last meal? We made this for my favourite Hong Kong burger joint. (Ogilvy 2008)» Check it Out
Look around and you'll see a sea of lousy loan ads pandering to the lowest common denominator. Loan Express wanted to set forth in a new, thoughtful direction. They came to us because they know that ads with concepts sink in. And they work swimmingly.» Check it Out
It gets cold here in Canada. If your furnace goes out in the middle of winter - it’s bad news. This vivid print campaign was featured on Ads of the World.» Check it Out
One thing you'll notice about the Georgia Straight is that almost all of the big, full-colour ads are for developments. With Evan, we wanted to do things a little differently, to stand out from the sea of renderings.» Check it Out
Did you know your Canadian Pension Plan supports Big Tobacco, sweatshop labour, and the weapons industry?» Check it Out
We added some levity to a heavy topic. 10% of all Canadians have criminal records for stupid stuff they did when they were kids. PSC expunges records so they can travel, get a job, and live a normal life.» Check it Out
This is the most colourful and whimsical campaign ever made for a mattress store.» Check it Out
Explore this majestic park in Haida Gwaii via a virtual hike. Visit the Tow Hill blowhole, the trailhead, and viewpoints from Rose Spit and Hiellen River. Then, come visit the park IRL.www.naikoonpark.com
Strategic wanted a sophisticated site to showcase their new branding and message. When you grow from Forestry to Natural Resource Consulting you need talk to match your walk.www.snrc.ca
We rocketed IFS into the 21st Century by refreshing their 56-year-old logo and providing them with a brand-new website.www.industrialforestry.ca
This is a fun site designed for nursing students. It has games and online quizzes to help them master the big exam. We also made the iPhone app.www.primededucation.ca
McCue wanted a site that was modern, sophisticated and positioned them as a leader in in-situ water remediation for the mining, industrial and oil & gas sectors.www.mccuecontracting.com
Once the Virtual Hike through 3 breathtaking trails gets your blood pumping, you’ll be dying to try the real thing.www.capescottpark.com
Crazy dreams? Ask the Dr. Floyd, the Dream Doctor, what they mean.www.mattresschoice.com
We did this stunt in the toughest, rowdiest and most expensive shopping districts in Hong Kong. (Publicis 2007)» Check it Out
Stunts don’t get much simpler than this: a broken heel and some chalk. The results? Nika was featured on over 25 blogs from around the world.» Check it Out
If you’re tired of hearing “No” for a home equity loan, find out what “Yes” feels like. A feel-good stunt for Alpine Credits in 2011.» Check it Out
Disney had US $200 to promote their Halloween Night Pass, so we spent the money on actresses and monster costumes and the rest on garlic.
(Ogilvy & Mather Hong Kong 2007)
When the wheels move, the hypnotism begins. You are getting sleepy. You are getting ssssszzz.» Check it Out
Eggs, Milk, Soup, Bread. The average grocery list is a mess. It has you doubling back and forth from one section to another. To make the experience more efficient and enjoyable, Buy-Low Foods gave away a free memo pad/shopping list designed around the floor plan of the store. It's 25 pages with a magnetic backing to keep on your fridge at home. And with a list in one place, it keeps shoppers coming back and buying more than ever.» Check it Out
We turned expensive Canpages (Yellow Pages) ads into laminated envelopes and mailed them back to their owners with an offer to take them online for half the price.» Check it Out
"As anyone who follows pop culture knows, there’s a rarefied few artists who don’t need two names: Madonna, Slash, and Eminem. On that front, give it up, Vancouver house shoppers, for the mono-named marvel Anthea, whose billboards, bus ads, and personalized website proudly bill her as “The only name to know in Vancouver Real Estate”. Kind of like Bono, but for those interested in living in Yaletown rather than two doors down from the Joshua tree in a red hill mining town where the streets have no name."» Check it Out
This campaign ran on the backs of 35 buses in Vancouver, and in the interiors of 50, for almost ten weeks - all for less than the price of a full-page ad in a major newspaper.» Check it Out
Anthea the poet is back. You can find her versatile verse in the buses and Skytrains throughout Vancouver.» Check it Out
There are dozens of schools in Vancouver and they all advertise on transit. So how do you stand out? Conceptual headlines in bright, vivid red is a good way to turn a small media buy into a big attention-getter.» Check it Out
Here’s a catchy little number we did for a Korean BBQ sauce. This campaign was featured across Canada on the Food Network.
Have you ever stalled for time? Sometimes, those few... extra... seconds... can make or break your evening. Because that's how long it takes to get money from Loan Express. Anytime, day or night.
Testimonials can be dry - so we used cartoon animation to add some pizzazz to our inordinately authentic spokespeople.
We wanted to maximize our media buy, so we used a consistent message and look across all mediums. 360 degree branding can help a campaign seem bigger than it is. It’s also efficient, as you don’t have to completely win a viewer’s attention to tell a new story each time.
A quick taste of our past work.
We did this in the style of horror movie trailers. It’s spooky - but not as scary as a winter without heat.
“You get your own garden???” Was the most common reaction we got to this ad. Mission accomplished.
Don’t you hate it when the drive stops before your song?
Everyone makes mistakes. Casting my girlfriend as the party girl was not one of them.
The only thing worse than 5 a.m. bootcamps are your friends that go. They're always hungry, sore, grouchy or tired. Do them a favour and recommend the no-sweat Dr. Bernstein diet in the New Year.
This spot is playing on Sonic 104.9.
Why would six women stick with this scoundrel for so long? This spot won a Summit Award in 2006.
The client told me that every time this ad played, the phone rang.
More jobs, less pollution - renewably powered LNG seems like a no-brainer.
So who better to remind the government of its environmental commitments than some madcap voice over actors?
Finally, the traffic report has good news. This just in: Active couples are finding love all over Seattle.
It’s one thing to act like Santa. It’s another to think you are Santa.
Let the power of price compel you! This eerie ad possessed the airwaves for one night only: Halloween 2013.
Keeping on with the cold campaign that ran on transit, TV, and print.
If your dreams are getting lame - you need a better bed.
I spent time in the offices of Alpine Credits. Everything from the way they answered the phone, to sit-in meetings with their new clients, found its way into the look, feel and tone of a brand we refreshed from the 80s to now.» Check it Out
After almost a year of strategic planning, we built this multi-branded store around a simple premise: “Better Sleep, Better Dreams.”» Check it Out
We rebranded one of the biggest forestry companies on the island into one of the biggest natural resource consultants.» Check it Out
We completely re-engineered McCue's brand to better position them for a more lucrative market. We gave them a new tagline, look, logo, newsletter, stationery, website and even a new name.» Check it Out
We built the PRIMED brand from scratch. It went from one tutorial with four students to becoming a nation-wide brand, recognized by the Canadian Nursing Association, with 10 classes a year in 5 cities across Canada (all sold-out), an iPhone app, a lucrative online quiz and a successful business model that runs itself.» Check it Out
We have made professional logos and taglines for companies in every business sector - from parks to pardons, learning to loans.» Check it Out
When you can capture the emotion of a particularly heavy time and place - that's good advertising.» Check it Out
You want to fix up your figure. How about your resolution? Why stop at 20 when you can lose 30? With Bernstein you're in the clear. This spot won a Summit Award in 2014.» Check it Out
With Canadian Anti-Spam Legislation coming into effect July 1st, J Ross Recruiters did not want to lose their current mailing list. So we made them a fun and unique campaign to encourage their current list to subscribe to their newsletters.» Check it Out
Yes, we make iPhone apps. Android apps too. The nurses make passive income every day from this baby.» Check it Out
Dr. Bernstein wanted us to do a campaign that speaks to Vancouver. What is more West Coast than our beautiful beaches?» Check it Out
Miller Titerle LLP
Laura Housden and Marlene Burrows
PRIMED Educational Associates
CEO, Pardon Services Canada
Strategic Forest Management Inc.
REMAX Select Realty