Alpine Credits

For 40 years, Alpine Credits has provided home equity loans to those that wouldn’t otherwise be able to get them from the banks.

The Problem

The market has been swamped with newcomers that claim they can lend money to homeowners based on their equity. Alpine Credits has been doing this for 40 years. However, beyond the jingle, they had no way of differentiating their message from their competitors.

The Solution

Integration. By making every channel consistent - web, flyer, radio, TV, DM - we were able to tie the message of Alpine Credits to that of a doorway to a brighter future.

The Results

Overall, sales are up. The Santa and Jingle radio spots (see under portfolio) were a hit, with great recall among phone-in orders.

“Mike spent 2 weeks getting to know our company, our clients and the way we work. He then created a fully integrated advertising program across all of our mediums (web, TV, Radio, Direct Mail). Mike’s creativity, passion and drive for perfection have helped our organization move into the next phase of our brand existence. I would recommend Immersion Creative to any company looking for a fresh approach to their advertising campaign.”

Kurt Wipp, Alpine Credits

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