Mattress Choice

A Victoria mattress company that focuses on the best of the best brands.

The Problem

New company. No awareness. No firm position in a crowded market that is stuck in the 50s in terms of advertising.

The Solution

Strong integrated branding! We picked a positioning that was hinged on Better sleep, Better dreams and pulled it through every channel with advertising that was ethereal, inspiring and artistic. A one-of-a-kind branding based on the surreal including print, radio, online and social media.

The Results

Launch date is March, 2010.